Preparing your Instagram account for promotion
You can sell really cool products, use great marketing techniques, hire the best SMM people, but if your Instagram account is not designed well, it won’t have any effect. The logic is simple: before you promote something, you have to create something. So the right answer to the question “where to start promoting on Instagram” is to start with preparing your Instagram account for promotion. We’ll tell you how to do it and why it’s necessary.
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Why prepare your Instagram profile for promotion
Your profile, your account, your page – call it what you want, but it’s the first thing people see when they enter your Instagram. So in 20 seconds (no more; remember the scourge of cliched thinking and information overload) he has to understand:
- Who’s here?
- What’s going on here?
- What is the person or company offering him?
- Why is it profitable?
That way, the visitor can immediately assess whether he is interested in the topic in principle, and whether he got to your Instagram account by mistake. You can consider your profile as the first advertising post or ad – so it makes sense to take the preparation of your Instagram profile for promotion very seriously. There is no right to make a mistake; there will not be a second chance to make a first impression, either.
Choosing a nickname for the creation and promotion of an account in Instagram
This is the very first thing you do when you sign up for an Instagram account. The nickname, aka account name, should, firstly, be related to your avatar and, secondly, to your field of activity.
For example, many companies that successfully promote themselves in Instagram, simply duplicate the name of the brand – it’s logical if the brand is already on everyone’s lips. For a personal account, you can use your last name, first name and also your field of activity and/or geo-binding – but not all at once, because the nickname @valeriyaivanova_spb_krasota is much harder to remember than @nails_spb. Choose the elements that are most important to you. If you are promoting a personal account or a brand – write your name in Instagram; if you are promoting a company – write the key words from your business area (this will be a plus for your account to appear in search results). If your business is local, as in the case of a beauty salon – enter the desired geo.
In general, for the nickname you have 30 characters – in Latin characters, numbers, underscores and periods. Do not think “Oh, register now with any nickname, and then change it. First, about the boat that will float, as you name it – it’s not that much of a joke. Secondly, if they remember you by your nickname and you change it, part of the audience will probably lose you.
By the way, don’t switch from uppercase to lowercase characters – it’s difficult for users, they don’t like and don’t want to make any extra moves.
Great, if the nickname to promote the account in Instagram from scratch is chosen with humor or some idea that will distinguish your business from others. For example, the stylist and makeup artist Alina Uvarova named her account @lozhka.moda. It reads both a nice “spoon of honey” and a thematic “dresser’s lie” – because the stylist helps sort out and shape your closet.
It’s bad if the beginning of your nickname repeats the name of a famous brand. Example:
You have an Apple cafe in NY. You chose a nickname to promote your Instagram account – @appleny_cafe.
A user who starts typing it into an Instagram search will first see other accounts with the word apple – and there are quite a few.
Account name
The name of the account is the line in the header of the profile, highlighted in bold. The name can (and logically) be written in Russian, in Cyrillic, adding smiles and symbols. You have 30 characters for everything, just like with the nickname. Like the nickname, the name is indexed in search. So you should use keywords here, too. In fact, you need to define your own business in two or three words. Sometimes it’s very difficult to do, but it depends on it, if people understand what you do. You can use capslock, by the way.
In the name of the account for promotion in Instagram, it is undesirable to duplicate the nickname; let the two elements differ at least in part and complement each other.
If the nickname already has a business description sewn into it, use additional characteristics that your product has in the name. It might look like this:
- Nickname: @massage.ny
- Title: A good title is “BAMBOOK TUBE MASSAGE. The bad version is “YOUR BEST WAY to relax.”
- If you’re getting ready to promote your personal account on Instagram and your name is already a household name, you can do as stylist Victoria Lau did.
Profile cap
The account you’re preparing to promote in Instagram has a very important “About Me” field – the information from this field is displayed in the profile header, which is the first second people see when they get to your page.
