Once upon a time, social networking sites were just for fun, a way to find new friends and socialize. Those times are a thing of the past. Now, along with the usual entertainment opportunities, social networks offer a set of tools for advertising goods, services, and personal blogging.
Take the well-known Facebook. The social network has 2.5 billion monthly active users! Is this not a confirmation that among this audience there are many people who want to buy a product, read your book, or order a service? As you can see, Facebook possibilities and audience are enough for everyone, study in detail the case studies facebook ads.
But no one will come to you by heart. First, you need to create and promote a group on Facebook or a business page. This will be your platform where users can come, get acquainted with offers and fulfill the goal of promotion.
Let’s delve deeper into the topic and learn a lot about what Facebook offers for businesses.
Why do we need promotion on Facebook?
This question can be phrased differently: what goals does promotion on Facebook help to achieve? There are many options:
- Increase brand awareness;
- To create a loyal audience to the company;
- To organize an event and gather like-minded people;
- to increase sales;
- to attract new customers, etc.
At the head of the cornerstone is almost always profit. That is, through a competent promotion strategy you simultaneously increase income and indirectly achieve other goals.
What can be promoted on Facebook
Promoting a page on this site suits a variety of businesses:
- Companies that are working on image. Having a presence on Facebook is prestigious. Adapted and stylized content increases a company’s reputation and encourages people to make a purchase;
- companies whose product is designed for foreign customers or is not tied to a specific territory. For example, it could be an information resource or a site that sells online Russian language courses;
- representatives of the B2B segment. Business owners, top management spend time on the social network;
- Small online stores, for which the brand page can fully replace the site;
- Private specialists (stylists, photographers, tutors, and so on);
- representatives of the service industry (beauty salons, restaurants and hotels, fitness centers, etc.).
You only need to objectively assess the prospects of promoting the product on this platform, taking into account its type, specificity, cost. Although the audience of social network is very diverse, not all types of goods is expedient to untwist here. In addition, there are restrictions on the themes of the products promoted (banned erotica, pyramid schemes, tobacco products, etc.). You can clarify these nuances in the rules of Facebook promotional activities.
What is wrong with a personal account for promotion on Facebook?
It is known that there are 3 options for the development of a company in the social network. They are a personal page, a group and a publick. Why isn’t the first one suitable?
It is generally difficult to do promotion on Facebook through it. First, the social network will not allow the use of words such as store, salon, etc. in the name. That is, a regional business will not benefit from a personal profile. Secondly, when a page is blocked, it cannot be restored. You have to provide a personal passport, and no one has one for a fictitious name.
Why not a group?
There are a huge number of answers to this question:
- in groups it is customary to communicate, not to attract customers;
- such pages are inconvenient to brand. The logo can only be placed on the avatar;
- the posts posted in groups almost never come across in the feed subscribers. Consequently, the reach is very small;
- there is no provision for adding contacts and geotags;
- there are no analytics and statistics, without which it will be difficult to analyze the promotion through Facebook;
- setting up targeting advertising on the group is not available;
- the link is very long;
- search engines do not index groups in any way.
